Goal Setting for Your Business - Brahma IT Solutions, Kochi

Goal Setting for Your Business - Brahma IT Solutions, Kochi

Do you know about Goal setting for your business? If you click Brahma IT solution website, you get more details of Goal setting for your business. The Brahma IT Solution is one of the most best IT solution company in Cochin. This company provides  web development services mainly for your business branding purpose.We can help you in developing a better platform for your business growth.

Google Analytics in Blogger

GOOGLE ANALYTICS

The definition of Google analytic s is a free web analytic s service that provides statics and basic analytical tools for search engine optimization and marketing purpose. The services is available to anyone with a google account. Google Analytic s is geared toward small and medium sized retail website. the services has limitation that make it less suited to more complex website and larger enterprise. 

HOW TO USE GOOGLE ANALYTICS

Visit google.com/analytic s,click the sign into analytic s button, and follow the on screen instruction. Set up a properly in the account you have created. If you are setting up analytic s to track an app, consult the best practices for mobile app analytic s set app.

STEPS FOR GOOGLE ANALYTICS

 

 

 

 

1. SIGN UP FOR GOOGLE ANALYTICS

This steps is extremely important if you want to track social media in google analytic s. Google analytic s  is important that you have a google analytic s account to access your website traffic reports. Visit google.com/analytic s click sign in google analytic s  or create an account button on top right hand corner, and follow the on screen instruction.

2. SET UP YOUR TRACKING CODE

Website data from google analytic s you need to first setup your tracking code. There are two steps to collect page tracking data google tag manager or by adding the tracking code directly to your site. The two steps are google tag manager and adding the tracking code directly to your site.

3. TO SETUP THE WEB TRACKING CODE

 1..Sign into your google analytic s account

Select the admin tag. From the account and properly columns, select the properly you are working with. Click tracking info>tracking code.

2. Copy snippet. It starts with<script> and end with</script>

3. Paste your snippet into every webpage you want to track and paste it before the closing </head> tag.

4.Check your setup to make sure code shown in google analytic s is the same that is on your websites source code.

4. SETUP GOOGLE ANALYTIC S GOALS

Tracking the true effectiveness of social media for your business goes beyond page views and visits. Finding out if social media actually helps your business is more important of you are typing to prove.

 

 

5. UNDERSTAND SOCIAL ANALYTIC S REPORTS

The report will help you understand the impact and effectiveness of your social media initiatives.

 

I already published importance of google webmaster tools.

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The Importance of Webmaster Tools in SEO

  THE IMPORTANCE OF USING GOOGLE WEB MASTER   TOOLS IN SEO

 Person responsible for creating, managing and maintain one or more web servers or websites. he or she has specialized knowledge and skills to maintain the integrity of site's content and its embedded links (hyperlink), updates the information as often as required, and attends to the questions and problems of the site's users. see also system operator (sysop).

   THE IMPORTANCE OF WEB MASTER TOOLS

Webmaster tools is one of the most useful. It doesn't have all the perks of commercial SEO suits and it is not a tool for any SEO  need but it comes from google itself and it offers lots of vital SEO insights. Webmaster tool is a very useful tool set that allows you to communicate with google and adjust many aspect of how google sees your site, such as list the external and internal links to your site,adjust the crawl rate at which Google bot indexes your site, check the keywords users typed to land on your sites,as well as click though rate for each keyword see your site statistics, and many more.

 

  HOW TO USE GOOGLE WEB MASTER TOOLS

 If you use google webmaster tools together with google analytic s, the result will be even better. you can access your google webmaster tools data directly from google analytic s with just some more effort you could easily integrate it with google webmaster tools too. Once you have verified your ownership and have google code in place on your site, you can how start enjoying the advantages of google webmaster tools. when you log into your google webmaster tools account, the first thing you see is the dashboard.  From her you can access all the major sections search queries, links to your site, crawl, errors, keywords, sitemaps.

SEARCH QUERIES

The search queries section shows the keyword that led  users to your site. In search  queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword.  All equal, a higher CTR means the keyword is relevant, so might want to invest some more effort into this keyword. However if you notice that as a result of your efforts, the CTR goes down, it is best if you don't touch this keyword any more.

LINKS

  The second very useful section of google webmaster tools in the links to your site section. Here you can see where your back links (external and internal) come from, as well as the pages they are linking yo. As with other link checking tools,don't' expect that every single link to your site is displayed but nevertheless this list of back links is useful to check from time to time.

 

KEYWORDS 

The difference it that here you see what keywords (and their significance) google has found on your site. The two lists of  (keywords users type and the keyword google finds on your site) could be very different,which means you are not optimizing for what users are searching for.

SITEMAPS

The last section you can access from the Dash Board is the sitemaps section. Here you see the Sitemaps of your site google has found the number of URLS in them.  If  the site map found by google is different from what you expected it to be you can submit a new sitemap for google to use.

 

ROBOTS. TXT AND  OTHER ADVANCED STUFF

The sections described so far are the basic google webmaster tools sections. there is also a lot of advanced stuff in each of them but we won't describe it into details.  For instance, you can use your google webmaster tools to submit a robots.txt file, or to set the preferred domain syntax to be displayed in search results. Google webmaster tools is a really valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links,crawl errors,etc. If you don't use it already take the time and get familiar with  it-it will help you get better ranking for  sure. 

  I already published two posts of history and on page optimization of seo

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On Page Optimization in Google search engine optimization

ON PAGE OPTIMIZATION IN GOOGLE SEARCH ENGINE OPTIMIZATION

KEYWORD OPTIMIZATION FOR SEO

  Key word search optimization is a critical step in initial stages of search engine marketing for both paid and organic search. when it comes to seo the success of your organic search effort rests largely on how effective you are at discovering researching analyzing and selecting the right search engine keywords for your website. all others aspects of seo rely on successful keyword optimization.

1.Title tag:  The most important piece of content on your website.

2.Links:  Keyword optimization should be integrated into your link building strategy.

3.Meta description:  There's some debate over whether or not including target keyword in your text snippets help ranking.

IMAGE OPTIMIZATION FOR SEO

Image optimization are basic steps for your seo companion.As the search engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. now it takes much more than just quality content to get to the top.

 IMAGE RELEVANCE

image relevancy is important when it comes to image optimization for seo

 ALT TAG

 The ALT tag is probably the most important image optimization factor. ALT stands for alternate. The  text in the alt tag displayed in place of the image can not be shown or is taking too long to load.

for example the alt tag for a picture of google image should be something like this. alt=" history of seo".

IMAGE SIZE AND HOSTING

Images can make your page heavy. Put up a webpage that takes more than 10 seconds to load, and your users will escape faster than you can say "Back button". After the recent panda update, the loading time of pages has become a vital part for your seo ranking as the total time of visit has become more important as a seo algorithm.

FILE NAME

Just as keywords are important in URL, the same goes for images. Keywords rich file names can help a seo determine relevancy. Avoid using default image file names does not give much information. use descriptive file names with keywords separated by "-". For example:"History-of-Tajmahal.jpg". It is very useful as it converts image file name into ALT tag.

DIFFERENCE BETWEEN TITTLE TAG AND IMAGE LINKING

Images are eye-catching so are perfect for linking. But proper image linking techniques can offer even better result. One of the basic tips for image linking is to avoid linking your images directly.  Title tag used to remember linking your images. Title tag provides a tool tip when you hover your cursor over a link. Use relevant keywords and seo friendly description and your title tags will rock.

WHAT IS GOOGLE AUTHORSHIP

Google authorship is a way to link content you create with a google+ profile. Google provides a means to get started and more information here, and our the definitive guide to google authorship markup guide will help you through the process.

 HOW TO ADD GOOGLE AUTHORSHIP TO YOUR WEBSITE

 We finally getting into the goodstuff let's walk through the process in detail and learn how to add google authorship to your website and content.
The first step is created make sure that your mail address and verified by checking contact information on your google+ profiles. "about" page you will either have a check mark next to your mail adreess or a hyperlink to "verify"...... And the second step is in the links section on your google+ "about" page add your content in the "contributor to" area. The third step link your content to your google+ profile. Using the rel="author" tag link to nyour google+ profile either from your author box at the bottom of your content or from a byline on the page. the last step google shared a rich snippet testing tool that provides previews of how your content should show up in search engine result. Set up the google author ship, then test it to make sure its working correctly.

 IMPORTANCE OF GOOGLE WEB MASTER TOOLS

Webmaster tools is one of the most useful. It doesn't have all the perks of commercial SEO suits and it is not a tool for any SEO  need but it comes from google itself and it offers lots of vital SEO insights. Webmaster tool is a very useful tool set that allows you to communicate with google and adjust many aspect of how google sees your site, such as list the external and internal links to your site,adjust the crawl rate at which Google bot indexes your site, check the keywords users typed to land on your sites,as well as click though rate for each keyword see your site statistics, and many more.

  HOW TO USE GOOGLE WEB MASTER TOOLS

If you use google webmaster tools together with google analytic s, the result will be even better. you can access your google webmaster tools data directly from google analytic s with just some more effort you could easily integrate it with google webmaster tools too. Once you have verified your ownership and have google code in place on your site, you can how start enjoying the advantages of google webmaster tools. when you log into your google webmaster tools account, the first thing you see is the dashboard.  From her you can access all the major sections search queries, links to your site, crawl, errors, keywords, sitemaps.

I already published post about the brief History of Search Engine Optimization.

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Brief History of Search Engine Optimization

                 SEARCH ENGINE OPTIMIZATION ( S.E.O)

S.E.O. is methodology of strategies,techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search result page of a search.The main objective was to spread some basic level of practices which are requires for improving search engine crawl & catch.

S.E.O. Evolution

1. Niche specific

2. Link specific

3. Quality link specific

 PAGE RANK

 Page Rank is a quality metric invented by googles owners Larry page and serenely brine. the value 0 to 10 determine a pages importance reliability and authority on the web according to google. this metric does not,however,directly affect a websites search engine ranking.

LINK JUICE

For a website to rank for its target keywords, it usually has to have a decent domain authority. a large part of increasing domain authority

comes from link building, but the quality of links now matters much more than quantity. one high quality links is worth more than the quantity. one high quality links is worth more than 100 links from low quality sources. in fact too many links from low quality sources can even harm your site but that another blog post.

           It is a term used to explain the relative power that any link can give to another web page. links can send link juice to another page on the same website or to an external page on a different website.each  link has a certain amount of juice, and some links have more powerful link juice than others.

AD WORDS VS AD-SENS

 Ad-words is an a advertising services by google for businesses wanting to display ads on google and its advertising network.

              Ad-sens is an advertising placement services by google. the program is designed for website publishers who want to display targeted text,video, images advertisement on websites pages and earn money when site visitors view or click the ads.

CONTENT SPAMMING AND LINK SPAMMING

 Content spamming is spam that means it really does not serve any purpose other than to annoy visitors enough to click on advertising or signup forms. some people might call this "lead generation" advertising copy or "relevant context".

      Link spamming is really a type of black hat S.E.O. that tries to exploit weaknesses in link based standing calculations such as the one employed by googles page rank algorithm.

LINK EXCHANGE

 Link exchange is a confederation of websites that operates similarly to a web ring.web masters register their websites with a central organization that runs the exchange and in turn receive from the exchange HTML code which they insert into their web pages.

 

S.E.O. UPDATES

1. PANDA UPDATE:

Google panda update is search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into google's to search results.

2. PENGUIN UPDATE:

 

Google launched the penguin update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link net works designed primarily to boost google rank links.

3. E.M.D. UPDATE:

E.M.D. is Exact Match Domain. E.M.D. is a filter google launched in September 2012 to prevent poor quality sites from ranking well. simply because they had works the match search terms in their domain names.

4. PIGEON UPDATE:

It is a new algorithm to provide more useful,relevant and accurate local search results that are tied more closely to traditional web search ranking signals.Google stated that this new algorithm improves their distance and location ranking parameters.

5. HUMMINGBIRD UPDATE:

Google has a new search algorithm the system it uses to short through all the information it has when you search and come back with answers. It is the name of the new search algorithm that google is using , one that google says should return better results.

6. MOBILEGEDDON UPDATE:

  On April 21,2015 google will release a significant friendly ranking algorithm that is designed to give a boost to most friendly pages in google's mobile search results.

7.GOOGLE PIRATE UPDATE:

  Googles pirate update is a filter introduced in August  2012 designed to prevent sites with many copyright infringement reports as filed through googles DMCA system, from ranking well in google's listing.the filter is periodically updated.

RANK BRAIN:

 Rank brain is an artificial intelligence(AL) program used to help process google search queries.rank brain uses artificial intelligence to embed vast amounts of written languages into mathematical entities called vectors that the computer can update.

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