Monday, 2 May 2016

Brief History of Search Engine Optimization


                 SEARCH ENGINE OPTIMIZATION ( S.E.O)


SEO


S.E.O. is methodology of strategies,techniques and tactics used to increase the amount of visitors to a website by obtaining a high ranking placement in the search result page of a search.The main objective was to spread some basic level of practices which are requires for improving search engine crawl & catch.
S.E.O. Evolution
1. Niche specific
2. Link specific
3. Quality link specific

 PAGE RANK




 Page Rank is a quality metric invented by googles owners Larry page and serenely brine. the value 0 to 10 determine a pages importance reliability and authority on the web according to google. this metric does not,however,directly affect a websites search engine ranking.




LINK JUICE


For a website to rank for its target keywords, it usually has to have a decent domain authority. a large part of increasing domain authority
comes from link building, but the quality of links now matters much more than quantity. one high quality links is worth more than the quantity. one high quality links is worth more than 100 links from low quality sources. in fact too many links from low quality sources can even harm your site but that another blog post.
           It is a term used to explain the relative power that any link can give to another web page. links can send link juice to another page on the same website or to an external page on a different website.each  link has a certain amount of juice, and some links have more powerful link juice than others.


AD WORDS VS AD-SENS


 Ad-words is an a advertising services by google for businesses wanting to display ads on google and its advertising network.
              Ad-sens is an advertising placement services by google. the program is designed for website publishers who want to display targeted text,video, images advertisement on websites pages and earn money when site visitors view or click the ads.






CONTENT SPAMMING AND LINK SPAMMING



 Content spamming is spam that means it really does not serve any purpose other than to annoy visitors enough to click on advertising or signup forms. some people might call this "lead generation" advertising copy or "relevant context".
      Link spamming is really a type of black hat S.E.O. that tries to exploit weaknesses in link based standing calculations such as the one employed by googles page rank algorithm.



LINK EXCHANGE


 Link exchange is a confederation of websites that operates similarly to a web ring.web masters register their websites with a central organization that runs the exchange and in turn receive from the exchange HTML code which they insert into their web pages.

 

S.E.O. UPDATES




1. PANDA UPDATE:



Google panda update is search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into google's to search results.



2. PENGUIN UPDATE:

 
Google launched the penguin update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link net works designed primarily to boost google rank links.



3. E.M.D. UPDATE:


E.M.D. is Exact Match Domain. E.M.D. is a filter google launched in September 2012 to prevent poor quality sites from ranking well. simply because they had works the match search terms in their domain names.



4. PIGEON UPDATE:


It is a new algorithm to provide more useful,relevant and accurate local search results that are tied more closely to traditional web search ranking signals.Google stated that this new algorithm improves their distance and location ranking parameters.


5. HUMMINGBIRD UPDATE:

Google has a new search algorithm the system it uses to short through all the information it has when you search and come back with answers. It is the name of the new search algorithm that google is using , one that google says should return better results.


6. MOBILEGEDDON UPDATE:


  On April 21,2015 google will release a significant friendly ranking algorithm that is designed to give a boost to most friendly pages in google's mobile search results.




7.GOOGLE PIRATE UPDATE:


  Googles pirate update is a filter introduced in August  2012 designed to prevent sites with many copyright infringement reports as filed through googles DMCA system, from ranking well in google's listing.the filter is periodically updated.


RANK BRAIN:


 Rank brain is an artificial intelligence(AL) program used to help process google search queries.rank brain uses artificial intelligence to embed vast amounts of written languages into mathematical entities called vectors that the computer can update.




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