The Importance of Webmaster Tools in SEO

  THE IMPORTANCE OF USING GOOGLE WEB MASTER   TOOLS IN SEO

 Person responsible for creating, managing and maintain one or more web servers or websites. he or she has specialized knowledge and skills to maintain the integrity of site's content and its embedded links (hyperlink), updates the information as often as required, and attends to the questions and problems of the site's users. see also system operator (sysop).

   THE IMPORTANCE OF WEB MASTER TOOLS

Webmaster tools is one of the most useful. It doesn't have all the perks of commercial SEO suits and it is not a tool for any SEO  need but it comes from google itself and it offers lots of vital SEO insights. Webmaster tool is a very useful tool set that allows you to communicate with google and adjust many aspect of how google sees your site, such as list the external and internal links to your site,adjust the crawl rate at which Google bot indexes your site, check the keywords users typed to land on your sites,as well as click though rate for each keyword see your site statistics, and many more.

 

  HOW TO USE GOOGLE WEB MASTER TOOLS

 If you use google webmaster tools together with google analytic s, the result will be even better. you can access your google webmaster tools data directly from google analytic s with just some more effort you could easily integrate it with google webmaster tools too. Once you have verified your ownership and have google code in place on your site, you can how start enjoying the advantages of google webmaster tools. when you log into your google webmaster tools account, the first thing you see is the dashboard.  From her you can access all the major sections search queries, links to your site, crawl, errors, keywords, sitemaps.

SEARCH QUERIES

The search queries section shows the keyword that led  users to your site. In search  queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword.  All equal, a higher CTR means the keyword is relevant, so might want to invest some more effort into this keyword. However if you notice that as a result of your efforts, the CTR goes down, it is best if you don't touch this keyword any more.

LINKS

  The second very useful section of google webmaster tools in the links to your site section. Here you can see where your back links (external and internal) come from, as well as the pages they are linking yo. As with other link checking tools,don't' expect that every single link to your site is displayed but nevertheless this list of back links is useful to check from time to time.

 

KEYWORDS 

The difference it that here you see what keywords (and their significance) google has found on your site. The two lists of  (keywords users type and the keyword google finds on your site) could be very different,which means you are not optimizing for what users are searching for.

SITEMAPS

The last section you can access from the Dash Board is the sitemaps section. Here you see the Sitemaps of your site google has found the number of URLS in them.  If  the site map found by google is different from what you expected it to be you can submit a new sitemap for google to use.

 

ROBOTS. TXT AND  OTHER ADVANCED STUFF

The sections described so far are the basic google webmaster tools sections. there is also a lot of advanced stuff in each of them but we won't describe it into details.  For instance, you can use your google webmaster tools to submit a robots.txt file, or to set the preferred domain syntax to be displayed in search results. Google webmaster tools is a really valuable instrument for SEO. It gives you at a glance data about all important SEO aspects of a site, such as keywords, links,crawl errors,etc. If you don't use it already take the time and get familiar with  it-it will help you get better ranking for  sure. 

  I already published two posts of history and on page optimization of seo

 Jisny Danu