Thursday 5 May 2016

On Page Optimization in Google search engine optimization

ON PAGE OPTIMIZATION IN GOOGLE SEARCH ENGINE OPTIMIZATION

ALT="ON PAGE OPTIMIZATION"

KEYWORD OPTIMIZATION FOR SEO
alt="keyword optimization"

  Key word search optimization is a critical step in initial stages of search engine marketing for both paid and organic search. when it comes to seo the success of your organic search effort rests largely on how effective you are at discovering researching analyzing and selecting the right search engine keywords for your website. all others aspects of seo rely on successful keyword optimization.
1.Title tag:  The most important piece of content on your website.
2.Links:  Keyword optimization should be integrated into your link building strategy.
3.Meta description:  There's some debate over whether or not including target keyword in your text snippets help ranking.

IMAGE OPTIMIZATION FOR SEO
alt="image optimization "

Image optimization are basic steps for your seo companion.As the search engines are getting smarter and more intelligent, the process of achieving a good search ranking is getting more complex. now it takes much more than just quality content to get to the top.

 IMAGE RELEVANCE
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image relevancy is important when it comes to image optimization for seo

 ALT TAG
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 The ALT tag is probably the most important image optimization factor. ALT stands for alternate. The  text in the alt tag displayed in place of the image can not be shown or is taking too long to load.
for example the alt tag for a picture of google image should be something like this. alt=" history of seo".

IMAGE SIZE AND HOSTING
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Images can make your page heavy. Put up a webpage that takes more than 10 seconds to load, and your users will escape faster than you can say "Back button". After the recent panda update, the loading time of pages has become a vital part for your seo ranking as the total time of visit has become more important as a seo algorithm.

FILE NAME
alt="file name "

Just as keywords are important in URL, the same goes for images. Keywords rich file names can help a seo determine relevancy. Avoid using default image file names does not give much information. use descriptive file names with keywords separated by "-". For example:"History-of-Tajmahal.jpg". It is very useful as it converts image file name into ALT tag.

DIFFERENCE BETWEEN TITTLE TAG AND IMAGE LINKING
alt="title tag "

Images are eye-catching so are perfect for linking. But proper image linking techniques can offer even better result. One of the basic tips for image linking is to avoid linking your images directly.  Title tag used to remember linking your images. Title tag provides a tool tip when you hover your cursor over a link. Use relevant keywords and seo friendly description and your title tags will rock.

WHAT IS GOOGLE AUTHORSHIP
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Google authorship is a way to link content you create with a google+ profile. Google provides a means to get started and more information here, and our the definitive guide to google authorship markup guide will help you through the process.

 HOW TO ADD GOOGLE AUTHORSHIP TO YOUR WEBSITE

 We finally getting into the goodstuff let's walk through the process in detail and learn how to add google authorship to your website and content.
The first step is created make sure that your mail address and verified by checking contact information on your google+ profiles. "about" page you will either have a check mark next to your mail adreess or a hyperlink to "verify"...... And the second step is in the links section on your google+ "about" page add your content in the "contributor to" area. The third step link your content to your google+ profile. Using the rel="author" tag link to nyour google+ profile either from your author box at the bottom of your content or from a byline on the page. the last step google shared a rich snippet testing tool that provides previews of how your content should show up in search engine result. Set up the google author ship, then test it to make sure its working correctly.

 IMPORTANCE OF GOOGLE WEB MASTER TOOLS

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Webmaster tools is one of the most useful. It doesn't have all the perks of commercial SEO suits and it is not a tool for any SEO  need but it comes from google itself and it offers lots of vital SEO insights. Webmaster tool is a very useful tool set that allows you to communicate with google and adjust many aspect of how google sees your site, such as list the external and internal links to your site,adjust the crawl rate at which Google bot indexes your site, check the keywords users typed to land on your sites,as well as click though rate for each keyword see your site statistics, and many more.

  HOW TO USE GOOGLE WEB MASTER TOOLS

If you use google webmaster tools together with google analytic s, the result will be even better. you can access your google webmaster tools data directly from google analytic s with just some more effort you could easily integrate it with google webmaster tools too. Once you have verified your ownership and have google code in place on your site, you can how start enjoying the advantages of google webmaster tools. when you log into your google webmaster tools account, the first thing you see is the dashboard.  From her you can access all the major sections search queries, links to your site, crawl, errors, keywords, sitemaps.

I already published post about the brief History of Search Engine Optimization.

2 comments:

  1. Nice information about on page optimization
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